Statistics for Marketing and Consumer Research
Mario Mazzocchi
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:
- Sampling
- Data management an statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
年:
2008
出版商:
SAGE Publications Ltd
語言:
english
頁數:
432
ISBN 10:
1412911214
ISBN 13:
9781412911214
文件:
PDF, 3.06 MB
IPFS:
,
english, 2008